You got assigned to a project. Very exciting. Everyone is ready to start, but the number one question, “What are we delivering?” As a project manager, it’s not up to you to guess what it is, you need to collect the requirements for the project. Collecting requirements defines and documents the project and product features and functions needed to fill the stakeholder’s needs … [Read more...]
The Dreaded Claims Document
Working on a healthcare account is really the least sexiest account you can work on. Because everything your write and show needs to be backed up by claims. Yes, the dreaded claims document that tries to keep the company from not being sued because they falsified results. Your copywriter should always receive a copy of this because frankly, the claims document is their back … [Read more...]
Understanding a Creative Brief
You will think that the creative brief is only used by the creative team, but this form is valuable for the project manager. It helps to keep the creative team understand the scope of the project. Even though a planner or strategist writes these briefs, a project manager should review it to make sure that it contains all the relevant information. Below are some common things … [Read more...]