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Understanding a Creative Brief

November 7, 2013 by Kaye I. Leave a Comment

Understanding a Creative Brief

You will think that the creative brief is only used by the creative team, but this form is valuable for the project manager. It helps to keep the creative team understand the scope of the project. Even though a planner or strategist writes these briefs, a project manager should review it to make sure that it contains all the relevant information. Below are some common things … [Read more...]

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