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Project Management in Media, Marketing and Advertising

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Project Managers Health Lines-Pt 2

May 11, 2014 by Kaye I. Leave a Comment

Project Managers Health Lines-Pt 2

A while ago, we talked about "Project Manager Health Lines", specifically financial health. We'll quickly go through client relationship. More and more, project managers are expected to be client facing, not relaying messages to the account team or upper management. We are expected to fully communicate the project needs with all stakeholders. These things include: … [Read more...]

Understanding a Creative Brief

November 7, 2013 by Kaye I. Leave a Comment

Understanding a Creative Brief

You will think that the creative brief is only used by the creative team, but this form is valuable for the project manager. It helps to keep the creative team understand the scope of the project. Even though a planner or strategist writes these briefs, a project manager should review it to make sure that it contains all the relevant information. Below are some common things … [Read more...]

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