Yes, digital is king but companies are still mailing. According to the U.S. Postal System, $80 Billion pieces of advertising mail was delivered in 2015.
Once the creative is done and approved, you have to prep the files to be printed. This is where you create you mechanical. These InDesign files (usually) goes to the printer. Below is a handy checklist.
|Yes||No||N/A||Latest version is use, file name and slug information are correct|
|Yes||No||N/A||Mechanical page size is created to match the Spec Sheet size|
|Yes||No||N/A||Cropster generated crops, folds and dimension arrows match Spec Sheet and print in Registration|
|Yes||No||N/A||The correct slug is in place and the slug information has been entered|
|Yes||No||N/A||All art to be checked unless it is a pickup from a previously released job and does not have to be enlarged. Images that are Low-res, missing or required retouching, should be marked with an FPO|
|Yes||No||N/A||All images have “rights” information entered and checked.|
|Yes||No||N/A||All logos, signatures and Hi-res images are linked|
|Yes||No||N/A||All live art/images are CMYK and/or Spot to match Spec Sheet. All unused colors have been removed|
|Yes||No||N/A||Die cuts are indicated with FPO|
|Yes||No||N/A||Color of lasered text is “Laser Green” and die cuts are “FPO-Die Cut Red” (Laser Green and Die Red should be spot colors)|
|Yes||No||N/A||Fonts are NOT STYLED bold, italic or shadow|
|Yes||No||N/A||Create a clean, easy-to-read Color Break and attach to the routing sheet with the first round mechanical. Varnish should be indicated if necessary. The Color Break should be saved as a separate file, in the Color Bread folder.|
|Yes||No||N/A||FILES ARE PUT ON THE SERVER|
Any other points you would like to add?