Time is ticking and the need an approval. Everyone looks at you, the project manager to give the word. But wait, you haven’t gotten approval from the senior stakeholders. Production is telling you if you don’t get approval by 10am, it won’t be done. It’s a client deliverable and they are expecting it. To make things even spicier, it’s a agency investment. Your superhero … [Read more...]
The Dreaded Claims Document
Working on a healthcare account is really the least sexiest account you can work on. Because everything your write and show needs to be backed up by claims. Yes, the dreaded claims document that tries to keep the company from not being sued because they falsified results. Your copywriter should always receive a copy of this because frankly, the claims document is their back … [Read more...]