Yes, digital is king but companies are still mailing. According to the U.S. Postal System, $80 Billion pieces of advertising mail was delivered in 2015. Once the creative is done and approved, you have to prep the files to be printed. This is where you create you mechanical. These InDesign files (usually) goes to the printer. Below is a handy … [Read more...]
Did you get approval to use money?
Time is ticking and the need an approval. Everyone looks at you, the project manager to give the word. But wait, you haven’t gotten approval from the senior stakeholders. Production is telling you if you don’t get approval by 10am, it won’t be done. It’s a client deliverable and they are expecting it. To make things even spicier, it’s a agency investment. Your superhero … [Read more...]